One Second Commercial

I usually look forward to Super Bowl commercials every year. But this year I was especially anxious to see Miller High Life's one second commercial. They had advertised it in another commercial in the previous weeks, and I could not wait to see it. It was funny and very unique, and I think it got more attention than most of the 30 second ads. But going back and watching it today, I noticed even more about it. Though only one second long, it contained many signs that I never noticed at first. The man in the commercial is a sign, because he is in every High Life commercial. The man is standing in a large warehouse building that is filled with boxes of beer, suggesting the quantity the company sells. There is a big hanging flag with the company's logo, which takes up much of the scene, suggesting their importance. There is a trophy in the background that may indicate their excellence. There is also a couch in the scene that could portray the comfort of drinking their beer. There seems to be some sort of mounted animal in the back too; I cannot tell what kind, but I think it adds to the humor. Another object I found was a football helmet laying on boxes of beer, which would appeal to football fans, especially during the biggest football game of the year. Another sign I noticed was what the man said and how he said it. The only thing he said was "High Life," but he practically yelled it at you. He also threw his arms up as he said it, like he was throwing the words at you. Overall, this was the shortest commercial I had ever seen, but it was also one of the funniest and most interesting. It packed so many signs and meaning into such a short amount of time. This was one of my favorite commercials ever.