Signs are everywhere in media text, but I usually do not notice it. Like when I see the word "dog," I never think about what the letters "d-o-g" represent. I just see the word and think, dog. Every word we write or say is a sign for something we mentally represent in our minds. Images are also signs. A photograph of a dog is not really a dog. But if someone were to show me a picture of a dog and ask what it is, I would say a dog. We are programmed to see these signs and immediately recognize the denotative meaning. We often see the connotative meaning of certain signs as well. For instance, when I see a rose, I think love. Or when I see a swastika, I think of hate. But a rose is not really love, and a swastika is not really hate. I have just symbolized those meanings with the actual objects. We do this with so many signs all the time and do not even know it.
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