Convergence

Convergence in mass media is really interesting to me. I notice it as a cooperation among media industries a lot lately. Any time an actor or actress has a new movie coming out, you will usually see them throughout other forms of media during that time as well. Movie stars appear on shows with Leno or Letterman all the time. I have also noticed convergence as a flow of context across multiple media platforms. Many movies end up becoming TV shows, and vice-versa. Several video games have evolved from shows and movies too. The "black box" theory has only come to my attention recently. The iPhone has gained a lot of popularity lately. It really is an amazing idea to have so many types of technology combined into one mobile device. Finally, convergence as migratory behavior of audiences has never really come to my attention. But after thinking about it, I see how true it is that people will do whatever it takes to get the media they want.